| Mapping the Projection, of Revolts & Reverence
It might sound rhetoric, but that’s what I feel happening around. And for a good reason, it’s all happening for ‘Azadi’ of some kind or the other. When the Azadi Ka Amrit Mahotsav began a few months ago, we began watching unfolding of myriad stories of projection mapping on forts and prisons, besides high-profile centres.
Even as we keep watching these stories of reverence, we came across a new, rebellious mode of projection mapping across the border- in our neighbouring island country Sri Lanka that is reeling under unprecedented economic crisis. That people with some wherewithal have gathered enough AV equipment to map and project their protest on the country’s Parliament building on the island is a new reckoning of projection mapping.
So, we may construe to say projection mapping is going places, quite literally. An exponential growth- exploring newer horizons every time, and perhaps, newer ways of application and understanding technology, which is good.
As for this issue, SIA India serves you with two ‘largest’ projection mapping stories of the land- one created on a man-made structure, and the other on a ‘god-made’ structure. (We actually had to hold back some, and we will discuss those in the coming months).
Watch them, and enjoy.
Ram Bhavanashi, Editor, India and Middle East |
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VIDEO OF THE MONTH: India’s Largest 3D Projection on Natural Surface |
3D Projection Mapping is nothing new, and more so in India – thanks to the exponential growth of Infotainment segment, of late – with every big occasion turning into an event of projection mapping. This one, however, is different. In that, it is a rocky mountain surface, in very rough terrain, and the largest natural surface thus far in the country.
Moreover, it is permanent. It’s been nominated for a place in the Limca Book of Records as the ‘biggest 3D Projection Mapping on Mountain Hills in India.’
‘Engineered’ by Rhino Engineers, and integrated by Tricolour India Schauspiel, the project was inaugurated recently by Gujarat Chief Minister Bhupendrabhai Patel, and is a phenomenon by itself in Indian infotainment sector.
We present a glimpse of the same in our Video Of The Month. |
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Jhansi Story Comes Alive in India’s Largest Projection Mapping |
Jhansi Fort… the very name spells a hair-raising spirit of Freedom. A battleground that symbolizes a very different kind of bravery…. A vibe that involuntarily vibrates the mind and body of every Indian, reminding one of the lady who personified a rebellion against a draconian colonialism… A queen who took to battleground in a fairy tale sort, and laid down her life in defence of Independence. That fort, and its story is again retold in all its glory by means of a spectacular sound and light show. Creating in the prideful storyboard is Pan Intellecom, and glowing the fort in all its vivid colour is Digital Projection – a Delta Display Solutions concern – in association with Dataton WatchOut.
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Sennheiser Introduces TeamConnect Intelligent Speaker |
Sennheiser, global major of advanced audio technology that makes collaboration and learning easier, announced launching an intelligent speaker Certified for Microsoft Teams, the TeamConnect Intelligent Speaker. |
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Change of Guard at Kramer India, Kirti Shetti New Country Manager |
In an interesting development Kramer APAC had a change of guard with two key announcements that has particular significance to Indian AV. Bharath Kumar Allur, and Kirti Shetti – the two frontal faces of Kramer India – have been elevated to higher positions, apparently meaning greater role to play for the Israeli AV major, and Indian AV. |
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Amar G Subash to Lead India Business for HARMAN Professional |
In yet another development in Indian AV, HAMAN Professional too announced change of guard, with the appointment of Amar G Subash to lead the India business. Amar – who has been playing a key role at HARMAN Asia Pacific as its Vice-President and General Manager from Singapore – takes the additional charge of India operations as well. |
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Sushil John Joins CELTO Acoustique as Executive Director – SAARC |
Belgian audio major CELTO Acoustique LLP has appointed Sushil S John – a noted name in Indian ProAV ranks – as Executive Director for furthering its growth prospects in the SAARC region. Having begun operations in India in 2017, CELTO had been making some steady headway into the market. The appointment of Sushil is apparently to further the prospects and expansion of business in the region. The role also entails offering service and marketing support.
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British Acoustics Steadily Making Sound n Ground in South India |
British Acoustics – one of the reputed English audio brands – has made a name of its own over the 40-plus of its standing in the global Pro Audio and Pro AV business. It does have a loved clientele and trusted network of business/channel partners. Supported by all that strength, the British speaker maker has been making a steady headway in Indian audio market, particularly South India. |
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NEC Laboratories to Aid Indian Farmers with AI Expertise |
Having evolved into an extension of next-gen AV, artificial intelligence (AI) and Machine Learning (ML) are taking the technology application to places. Places that have not been touched till now. The latest area being powered by AI is agriculture. NEC Laboratories India (NLI), an entity of NEC Corporation India – which is a wholly-owned subsidiary of NEC Corporation – will contribute its AI/ML expertise to detect crop diseases and help develop remedial programmes for Indian agriculture sector.
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Creativity Unleashed – NovaStar All-New MX Series Solution |
VMP is an all-new display control software that integrates design, management, and monitoring into one single platform. When paired with the flagship MX Series controller and A10s Pro receiving card, an incredibly professional LED solution is realized, providing stunning image quality, precise colour adjustment, and an intuitive software experience. This represents a totally new solution for managing high-end applications such as fine-pitch LED installation, studio broadcasting, touring, corporate events, virtual production and E-sports.
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